YouTube · Selected work

Canopy creative showcase.

One TV hero, 4 16:9 videos for laptops, and 2 YouTube Shorts for phones.

TV screen · hero

Hero creative

Product Hero Bedside Air Purifier Upscale AI

YouTube · 15 seconds

Laptop videos · 16:9

Laptop · 16:9

Supporting creative

Social Montage Plus Full Line

YouTube · 15 seconds

Laptop · 16:9

Supporting creative

Product Hero Bedside Humidifier Fall Bundleand Save Upscale AI

YouTube · 30 seconds

Laptop · 16:9

Supporting creative

Social Montage Mirror Bath Tub Filter

YouTube · 30 seconds

Laptop · 16:9

Supporting creative

Band ASlider Bath Tub Filter Upscale AI

YouTube · 15 seconds

YouTube Shorts · Phones · 9:16

Phone · YouTube Shorts · 9:16

Supporting creative

Social Montage Fixed Showerhead

YouTube Shorts · 15 seconds · Vertical

Phone · YouTube Shorts · 9:16

Supporting creative

Social Montage Grid Handheld

YouTube Shorts · 15 seconds · Vertical

Creative archive10 additional creatives

Laptop · 16:9

Remix Bath Tub Filter Upscale AI

YouTube · 20 seconds

Laptop · 16:9

Product Hero Bedside Humidifier Fall Bundleand Save Upscale AI

YouTube · 15 seconds

Laptop · 16:9

Social Montage Mirror Mini Shower Head Upscale AI

YouTube · 15 seconds

Laptop · 16:9

Social Montage Fixed Showerhead Upscale AI

YouTube · 15 seconds

Laptop · 16:9

Social Montage Mirror Baby Duo Upscale AI

YouTube · 15 seconds

Laptop · 16:9

Talking Head Template Bathtub Filter Upscale AI

YouTube · 15 seconds

Laptop · 16:9

Social Montage Plus Full Line

YouTube · 15 seconds

Laptop · 16:9

Remix Nursery Humidifier 2.0 Upscale AI

YouTube · 20 seconds

Laptop · 16:9

Talking Head Template Humidifier Upscale AI

YouTube · 15 seconds

Phone · YouTube Shorts · 9:16

B&A Bath Filter

YouTube Shorts · 15 seconds · Vertical

The problem

One channel. A lot of creative decisions.

YouTube is one channel. But it isn't one kind of advertising. Most brands don't have a YouTube creative strategy. They have YouTube ads, often repurposed Meta ads, TV spots or UGC.

6Formats

Shorts
Skippable · Skip ›
Non-skippable · Ad
15 Seconds
30 Seconds
60 Seconds

3Funnel stages

Awareness
Consideration
Conversion

4Personas

Busy ParentNeeds quick, easy wins
Design-Conscious ProPays more for craft
Value SeekerShops around for deals
Power UserWants specs and proof

6Concepts

Problem/Solution
Demonstration
Testimonial
Education
Comparison
Lifestyle

432possible YouTube adsCreative OS ranks them and picks the few worth making.

What ads should you make next?

Get a free creative set Free YouTube Creative Sprint for qualifying brands.