Our creative process

How Upscale AI Creative OS Works

We research the brand, review ad results, make an ad, get your approval, then launch it. Ten steps, every one visible below.

Explore the process ↓

Our creative process

How Upscale AI Creative OS Works

We research the brand, review ad results, make an ad, get approval, then launch it.

Explore the process

Brand assets to finished ad

Brand assets

Review the ad

The process

See what happens at each step.

Choose a step to see what goes in and what comes out.

Step 01 / 10Brand + source assets

Research the brand

Led by Performance Agent

The Performance Agent reviews the brand, product and available account data before choosing what to make.

↓ What goes in

Product pages, brand assets, audience, offers and approved claims.

↗ What happens

Confirm product facts and claims, collect usable images and video, and check reporting access.

✓ What you review

A source checklist with unanswered access or usage questions.

BRAND INPUTSGather brand inputs

Brand research and asset review

Confirm the product, claims and available assets.

Brand context

Product, audience, offer and approved language.

Source assets

Video, product images and usage notes.

Reporting access

Confirm access to the ad account.

Step 02 / 10Account + ad results

Compare ad performance

Led by Performance Agent

The Performance Agent compares ads from the same account and date range, checking spend, clicks and sales with the same attribution setting.

↓ What goes in

Account report, date range and ads being compared.

↗ What happens

Compare spend, views, clicks and sales. Flag missing attribution data.

✓ What you review

Ad results, data source, date range and open questions.

PERFORMANCE READCompare performance

Compare ads by outcome

Review spend, engagement and sales side by side.

01 · DELIVERYSpend
Impressions

02 · RESPONSEViews
Clicks

03 · SALESSales
Return

Match the account, date range and attribution before comparing.

Step 03 / 10Audience + story map

Find a story to test

Led by Creative Agent

The Creative Agent compares audience needs with current ads to identify stories worth testing.

↓ What goes in

Audience research, current ads and performance findings.

↗ What happens

Map the stories current ads cover and identify gaps worth testing.

✓ What you review

A map of current ads, source examples and gaps to test.

AUDIENCE MAPFind a creative gap

Audience and story map

Use coverage to choose the next concept.

How to read it

Blank cells are ideas to test.

Step 04 / 10Brief for review

Write the brief

Led by Creative Agent

The Creative Agent drafts a Remix-format brief from the chosen audience, story and approved assets.

↓ What goes in

Selected audience and story, approved assets, claims and offer.

↗ What happens

Write the hook, scenes, copy and call to action. Match each scene to source footage.

✓ What you review

A Remix-format brief and PDF to review.

CONCEPT BRIEFWrite the concept

Creative Agent → Remix brief

Review the brief before video production.

WORKFLOWRemix a source ad

WORKFLOWDraft a concept

WORKFLOWReview a creative

INPUTApproved assets

Remix-format brief

Hook
Show the product in the opening shot.

Scenes
Build the story from source footage.

Call to action
Use approved claims and offer language.

Draft · ready for review

Step 05 / 10Approved brief

Make the ad

Led by Editor Agent + Human Editor

After brief approval, the Editor Agent and Human Editor assemble footage, captions, graphics, sound and an end card into an ad.

↓ What goes in

Approved brief, source footage and brand assets.

↗ What happens

Edit the scenes, add copy and sound, then export the ad.

✓ What you review

An ad linked to its brief and source assets.

VIDEO BUILDAd preview

Review the ad

Ad · ready for review

Opening shot
Show the productMain story
Show the benefitClose
Call to action

Step 06 / 10Ad review

Review the ad

Led by Advertiser

The advertiser watches the exported ad, checks the story, footage, claims, sound and playback, and adds feedback to the exact ad file.

↓ What goes in

The candidate ad, approved brief and source references.

↗ What you do

Record feedback against this exact ad file and request any changes.

✓ What comes out

Feedback and approval status for the ad.

CREATIVE REVIEWReview the ad

Review the ad

Watch the cut, then record a decision.

ProposedNeeds reviewApproved

Story clarity
Check when the product first appears.

Source fit
Confirm the selected footage supports the claim.

Add notes to this ad.

Step 07 / 10New cut, new review

Build a new version

Led by Editor Agent + Human Editor

The Editor Agent and Human Editor apply the advertiser’s agreed notes and export a new ad for review. The previous cut stays available for comparison.

↓ What goes in

Agreed notes and the editable project.

↗ What happens

Apply the edits, export a new ad and review the new cut.

✓ What you review

A new ad with a change summary and its own review.

VERSION REBUILDRevise and review again

Compare the cuts

Keep the old cut. Review the new cut.

Earlier candidate

▶

Revised candidate

▶

Change summary

Each change is listed beside the file it affects.

Step 08 / 10Named reviewer + access

Prepare the share link

Led by Creative Agent

After permission to share, the Creative Agent prepares the ad, brief and notes for named reviewers, checks their access and sends the tested review link.

↓ What goes in

The ad, named reviewers and permission to share.

↗ What happens

The Creative Agent checks reviewer access and shares the package only after permission to share.

✓ What comes out

The ad, brief and notes shared with the named reviewers.

REVIEW HANDOFFPrepare the share link

What the reviewer receives

Ad · concept brief · review notes

Step 09 / 10Human approval

Approve the final ad

Led by Advertiser

The advertiser’s named approver reviews the exact ad file and confirms the creative, claims, music and destination before approving launch.

↓ What goes in

Final ad, approved brief, source rights and destination.

↗ What you do

Review this exact version and record the advertiser’s approval or requested changes.

✓ What you review

Approve this exact file or send it back with requested changes.

FINAL APPROVALDecision required

Approval applies to this file

A changed ad file needs a new review.

Decision

The advertiser gives final approval, separate from technical review.

Step 10 / 10After approval

Launch the approved ad

Led by Creative Agent

After advertiser approval, the Creative Agent uploads the approved ad to the chosen platform, checks the destination, tracking and live preview, then launches it.

↓ What goes in

Approved ad, ad account, placement and destination URL.

↗ What happens

The Creative Agent uploads the advertiser-approved creative and checks format, link, tracking and preview.

✓ What you review

Live ad, destination and launch confirmation.

AD LAUNCHApproved creative only

Check the live placement

Confirm the ad, link and tracking before launch.

Launch check

The Creative Agent verifies the live ad matches the exact advertiser-approved file.

Step 1 of 10

A clearer way to plan

Connect performance, strategy and production.

Use campaign results to guide what you make next, then bring the next round of learning back into the plan.

Understand

Read creative performance in the context of each campaign objective.

Prioritize

Find the concepts, formats and audiences worth testing next.

Produce

Turn the plan into finished ads with Upscale’s Creative Team.

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